Sunday, February 27, 2011
Role Models
In today's media, we (this generation) seem to be drawn to those who act a fool and demonstrate less than responsible ways of life. For example, Snookie, from "The Jersey Shore;" we watch her get drunk, yell, act in promiscuous ways, and act like a complete b*tch. We now have people that dress like her on Halloween and those who nickname themselves after her. These people viewing her as a role model, show how low the standards of some people have dropped. This show and many others encourage illegal activities and poor decision making/behavior. Do you feel that other generations role models acted this way or are we the beginning of a new look on our figure heads?
Movies, Entertainment
In response to Aubrey's post:
I know that amazon is beginning to stream video, this will make for harder sales in the theatres, as well as for netflix. Also, blockbuster was just bought out, so now all our movie buying can happen out of store and in front of us; on the comp. I feel this takes away from the movie going scene, but also could encourage more family oriented bonding by allowing for these movies to be at your fingertips with such ease. Also, having movies at home allows for pausing and watching when you feel like it, as well as as much food as your house can hold, not as much as your wallet can afford.
Do you think people are being pushed to not go to the movies because of the extra expenses involved?
I know that amazon is beginning to stream video, this will make for harder sales in the theatres, as well as for netflix. Also, blockbuster was just bought out, so now all our movie buying can happen out of store and in front of us; on the comp. I feel this takes away from the movie going scene, but also could encourage more family oriented bonding by allowing for these movies to be at your fingertips with such ease. Also, having movies at home allows for pausing and watching when you feel like it, as well as as much food as your house can hold, not as much as your wallet can afford.
Do you think people are being pushed to not go to the movies because of the extra expenses involved?
Wednesday, February 16, 2011
Leniency for Food
After talking about the 20% leniency with percentages of what we're getting out of our daily foods makes me think of what else we allow. I remember learning in one of my classes last year about milk and meat.
Milk has a puss count, a certain amount of puss is allowed to be processed through with milk. Even though the milk is pasteurized, I don't think many people would enjoy the thought that puss is being processed through for us to drink.
Another thing I learned was that meat has a hair allowance. The meat we eat is allowed to have a certain amount of hair processed through. Supposedly hair is not digestible, so why are we allowed to eat it? This I feel is a little worse than the puss count, because puss, to me, is like yogurt bacteria and we eat that with no problems. However, knowing that I am 'allowed' to eat meat makes me think. I just don't get how it's allowed, even though it's a small amount it is still a little disturbing to think about.. Ignorance is bliss.
What other allowances in food/drug are out there that people might not want to know about?
Milk has a puss count, a certain amount of puss is allowed to be processed through with milk. Even though the milk is pasteurized, I don't think many people would enjoy the thought that puss is being processed through for us to drink.
Another thing I learned was that meat has a hair allowance. The meat we eat is allowed to have a certain amount of hair processed through. Supposedly hair is not digestible, so why are we allowed to eat it? This I feel is a little worse than the puss count, because puss, to me, is like yogurt bacteria and we eat that with no problems. However, knowing that I am 'allowed' to eat meat makes me think. I just don't get how it's allowed, even though it's a small amount it is still a little disturbing to think about.. Ignorance is bliss.
What other allowances in food/drug are out there that people might not want to know about?
In response to Paige's "Self-Marketing"
I agree that people lately have had to do crazier things in order to get noticed. Seeing the outfits that Lady Gaga wears on the regular makes me feel like I'm watching Bam Margera and the Jackass crew or Ali Boulala (professional skateboarder). These groups dressed and did ridiculius things to get noticed and make a name for themselves. I feel that they had some more talent than Lady Gaga though. Maybe not "Jackass," because they just end up hurting themselves and acting like buffoons. But we see the self-marketing in other sports as well. Terrell Owens and his many celebrations, same with Chad Ocho-Cinco.
Looking back, Larry Bird never did anything crazy to get his name out there. He just played like a champion every night. He talked a lot of trash during the game, but once the game was over, he was just a "regular guy" with a dream job. A different story, Dennis Rodman, different hair every game, crazy antics; kicking a camera man for being in his way as his fell out-of-bounds in a game, and an inside fire that could possibly burn you if you came to close. Dennis Rodman was just crazy and that was his marketing strategy.
What crazy marketing strategy will be brought about for the next "star?"
Looking back, Larry Bird never did anything crazy to get his name out there. He just played like a champion every night. He talked a lot of trash during the game, but once the game was over, he was just a "regular guy" with a dream job. A different story, Dennis Rodman, different hair every game, crazy antics; kicking a camera man for being in his way as his fell out-of-bounds in a game, and an inside fire that could possibly burn you if you came to close. Dennis Rodman was just crazy and that was his marketing strategy.
What crazy marketing strategy will be brought about for the next "star?"
Monday, February 7, 2011
Advertisements; Past and Present
While watching the super bowl, and waiting for the commercials to start, I began to think about how people from earlier generations viewed some of our ideas on advertisement(s). A lot of the advertisements we saw involved humor and sex. I feel that this connects with most of the 21st century but for our parents/grandparents, I think they might feel overwhelmed or disrespected by the way we bring advertisements across. Most of the older advertisements I've seen in store shop windows gave you the name, price, and a picture. Now we feel the need to drag out the meaning of the product and sometimes even make the advertisement go without any reference to what the product will actually do. Our ways of getting points across seem to have changed, but I can not say anything against these methods because they seem to work...
All I wonder is, what will be the new big hit in advertisement after the "sex sells" campaign is washed away?
All I wonder is, what will be the new big hit in advertisement after the "sex sells" campaign is washed away?
In response to Kristen's Blog: Telecommunication and Ordering
I agree that with the new developments in technology we are moving at such a rapid speed that maybe we aren't looking into all of the possibilities of certain actions. Every time a new phone comes out, they always seem to have some new problem with it. Why can't we have the phone the right way in the beginning, the testing audiences should be focused on more than just the sales. How do we know that orders made from phones are not being received by a third party.
The internet is insecure as we know it today, so what's to say that our phones are more secure?
The internet is insecure as we know it today, so what's to say that our phones are more secure?
Thursday, February 3, 2011
People can apply marketing principles (such as the marketing mix) to getting a job. If the person looking for a job is the "product," describe the other four P's and some of their related elements (or sub-variables).
In the marketing world, knowing your factors in a new/old market is most important. People know that with marketing, the customer is most important. The four P's; product, price, promotion and price show the four subcategories we use to break down our "marketing mix." Putting these into qualities we possess for a job is simple.
Product: What is being produced for the consumer, by the company. How are we built as a person? Are we confident, shy, competitive, etc. What comes with us when we arrive at our new job (options)? Do we have emotional attachments that could bring us down? How long will the person last? The product is us; the worker. How does our company package us and use us to properly get what they want out of the marketing world?
Pricing: Is the worker being pushed to hard for too little? Will they respond is better actions are not taken? Are you willing to work for less with a small possibility of a promotion or will you leave when the chance of a better opportunity presents itself? How much pay will you take by the time you leave? Will the amount that you receive in payment cover the amount of work you've supplied the company with? With price in the marketing sense of a person, we see that it really changes to "cost," what is the cost of this worker to the company?
Place: Where all the 'action' happens. How does this place feel to work at, how are the conditions and other employees? How is the drive there? What are the cost to owning this particular piece of real estate/land? The place provides a possible social atmosphere and working conditions. How these are treated and upheld is the question.
Promotion: This is important to many workers because rewards go a long way. If all someone gets is a good job with no monetary compensation, then what's going to make them work harder. In a real job, everyone wants more money, easier tasks or both. How are you advertising yourself; are you clean, hygienic, and respectful? Do you do your work to the best of your ability and present it to those who need to the information with class?
All of the P's can effect each other fully in view of a person looking for a job. Price can cause the product to seem appealing or unappealing depending on the market, is can cause upgrades in the place so that new technologies are brought in, and promotion because someone receiving little pay may work harder for that extra $100,000 if its possible.
Product: What is being produced for the consumer, by the company. How are we built as a person? Are we confident, shy, competitive, etc. What comes with us when we arrive at our new job (options)? Do we have emotional attachments that could bring us down? How long will the person last? The product is us; the worker. How does our company package us and use us to properly get what they want out of the marketing world?
Pricing: Is the worker being pushed to hard for too little? Will they respond is better actions are not taken? Are you willing to work for less with a small possibility of a promotion or will you leave when the chance of a better opportunity presents itself? How much pay will you take by the time you leave? Will the amount that you receive in payment cover the amount of work you've supplied the company with? With price in the marketing sense of a person, we see that it really changes to "cost," what is the cost of this worker to the company?
Place: Where all the 'action' happens. How does this place feel to work at, how are the conditions and other employees? How is the drive there? What are the cost to owning this particular piece of real estate/land? The place provides a possible social atmosphere and working conditions. How these are treated and upheld is the question.
Promotion: This is important to many workers because rewards go a long way. If all someone gets is a good job with no monetary compensation, then what's going to make them work harder. In a real job, everyone wants more money, easier tasks or both. How are you advertising yourself; are you clean, hygienic, and respectful? Do you do your work to the best of your ability and present it to those who need to the information with class?
All of the P's can effect each other fully in view of a person looking for a job. Price can cause the product to seem appealing or unappealing depending on the market, is can cause upgrades in the place so that new technologies are brought in, and promotion because someone receiving little pay may work harder for that extra $100,000 if its possible.
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