While watching tv, I saw a commercial for creme eggs (the best candy for Easter). While watching I began to think of the marketing and advertisement strategies that are needed to power the economy. One thing that gets me every year about Holidays, is that we jump right from Halloween to Christmas for advertising purposes. There is no patience to get through the Thanksgiving season before starting the crazy Christmas shopping. I know there are no good Thanksgiving jams, like the thousands we have for Christmas, but we should still pay more respect to all of our Holidays. Thanksgiving is another time for building a strong family foundation, pushing into Christmas just adds to the idea that we all are material driven. I have always loved Thanksgiving; family, food and fun. I love the other holidays too but I feel like all the holidays should get their needed respects and time period(s).
Do you feel that any other Holidays are overlooked because of the presence or future presence of other holidays?
Tuesday, March 8, 2011
Sunday, February 27, 2011
Role Models
In today's media, we (this generation) seem to be drawn to those who act a fool and demonstrate less than responsible ways of life. For example, Snookie, from "The Jersey Shore;" we watch her get drunk, yell, act in promiscuous ways, and act like a complete b*tch. We now have people that dress like her on Halloween and those who nickname themselves after her. These people viewing her as a role model, show how low the standards of some people have dropped. This show and many others encourage illegal activities and poor decision making/behavior. Do you feel that other generations role models acted this way or are we the beginning of a new look on our figure heads?
Movies, Entertainment
In response to Aubrey's post:
I know that amazon is beginning to stream video, this will make for harder sales in the theatres, as well as for netflix. Also, blockbuster was just bought out, so now all our movie buying can happen out of store and in front of us; on the comp. I feel this takes away from the movie going scene, but also could encourage more family oriented bonding by allowing for these movies to be at your fingertips with such ease. Also, having movies at home allows for pausing and watching when you feel like it, as well as as much food as your house can hold, not as much as your wallet can afford.
Do you think people are being pushed to not go to the movies because of the extra expenses involved?
I know that amazon is beginning to stream video, this will make for harder sales in the theatres, as well as for netflix. Also, blockbuster was just bought out, so now all our movie buying can happen out of store and in front of us; on the comp. I feel this takes away from the movie going scene, but also could encourage more family oriented bonding by allowing for these movies to be at your fingertips with such ease. Also, having movies at home allows for pausing and watching when you feel like it, as well as as much food as your house can hold, not as much as your wallet can afford.
Do you think people are being pushed to not go to the movies because of the extra expenses involved?
Wednesday, February 16, 2011
Leniency for Food
After talking about the 20% leniency with percentages of what we're getting out of our daily foods makes me think of what else we allow. I remember learning in one of my classes last year about milk and meat.
Milk has a puss count, a certain amount of puss is allowed to be processed through with milk. Even though the milk is pasteurized, I don't think many people would enjoy the thought that puss is being processed through for us to drink.
Another thing I learned was that meat has a hair allowance. The meat we eat is allowed to have a certain amount of hair processed through. Supposedly hair is not digestible, so why are we allowed to eat it? This I feel is a little worse than the puss count, because puss, to me, is like yogurt bacteria and we eat that with no problems. However, knowing that I am 'allowed' to eat meat makes me think. I just don't get how it's allowed, even though it's a small amount it is still a little disturbing to think about.. Ignorance is bliss.
What other allowances in food/drug are out there that people might not want to know about?
Milk has a puss count, a certain amount of puss is allowed to be processed through with milk. Even though the milk is pasteurized, I don't think many people would enjoy the thought that puss is being processed through for us to drink.
Another thing I learned was that meat has a hair allowance. The meat we eat is allowed to have a certain amount of hair processed through. Supposedly hair is not digestible, so why are we allowed to eat it? This I feel is a little worse than the puss count, because puss, to me, is like yogurt bacteria and we eat that with no problems. However, knowing that I am 'allowed' to eat meat makes me think. I just don't get how it's allowed, even though it's a small amount it is still a little disturbing to think about.. Ignorance is bliss.
What other allowances in food/drug are out there that people might not want to know about?
In response to Paige's "Self-Marketing"
I agree that people lately have had to do crazier things in order to get noticed. Seeing the outfits that Lady Gaga wears on the regular makes me feel like I'm watching Bam Margera and the Jackass crew or Ali Boulala (professional skateboarder). These groups dressed and did ridiculius things to get noticed and make a name for themselves. I feel that they had some more talent than Lady Gaga though. Maybe not "Jackass," because they just end up hurting themselves and acting like buffoons. But we see the self-marketing in other sports as well. Terrell Owens and his many celebrations, same with Chad Ocho-Cinco.
Looking back, Larry Bird never did anything crazy to get his name out there. He just played like a champion every night. He talked a lot of trash during the game, but once the game was over, he was just a "regular guy" with a dream job. A different story, Dennis Rodman, different hair every game, crazy antics; kicking a camera man for being in his way as his fell out-of-bounds in a game, and an inside fire that could possibly burn you if you came to close. Dennis Rodman was just crazy and that was his marketing strategy.
What crazy marketing strategy will be brought about for the next "star?"
Looking back, Larry Bird never did anything crazy to get his name out there. He just played like a champion every night. He talked a lot of trash during the game, but once the game was over, he was just a "regular guy" with a dream job. A different story, Dennis Rodman, different hair every game, crazy antics; kicking a camera man for being in his way as his fell out-of-bounds in a game, and an inside fire that could possibly burn you if you came to close. Dennis Rodman was just crazy and that was his marketing strategy.
What crazy marketing strategy will be brought about for the next "star?"
Monday, February 7, 2011
Advertisements; Past and Present
While watching the super bowl, and waiting for the commercials to start, I began to think about how people from earlier generations viewed some of our ideas on advertisement(s). A lot of the advertisements we saw involved humor and sex. I feel that this connects with most of the 21st century but for our parents/grandparents, I think they might feel overwhelmed or disrespected by the way we bring advertisements across. Most of the older advertisements I've seen in store shop windows gave you the name, price, and a picture. Now we feel the need to drag out the meaning of the product and sometimes even make the advertisement go without any reference to what the product will actually do. Our ways of getting points across seem to have changed, but I can not say anything against these methods because they seem to work...
All I wonder is, what will be the new big hit in advertisement after the "sex sells" campaign is washed away?
All I wonder is, what will be the new big hit in advertisement after the "sex sells" campaign is washed away?
In response to Kristen's Blog: Telecommunication and Ordering
I agree that with the new developments in technology we are moving at such a rapid speed that maybe we aren't looking into all of the possibilities of certain actions. Every time a new phone comes out, they always seem to have some new problem with it. Why can't we have the phone the right way in the beginning, the testing audiences should be focused on more than just the sales. How do we know that orders made from phones are not being received by a third party.
The internet is insecure as we know it today, so what's to say that our phones are more secure?
The internet is insecure as we know it today, so what's to say that our phones are more secure?
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