Subliminal Messages

While watching 'Family Guy,' they have one part where they show a commercial for smoking.  In the cartoon, the commercial is about a completely irrelevant topic, but every few seconds a guy flashes through the screen and says, "smoke."  I know this is exaggerated but it still shows how simple things implied in an advertisement helps.  I continued watching TV and saw a commercial for Guinness draught.  Bill Walton (former player for the Celtics) is wearing an all green Guinness jump suit, with a Guinness in front of him and a Guinness glowing emblem in the background.  It shows how much one image can impact a commercial.  I feel that the message gets across but that there is so much emphasis placed on getting is out there that some commercial's may drown out the intended message.  For example, a DQ commercial; their message is that there are new deals and treats for sale at DQ, but in the message the guy is playing a guitar that makes Dolphin sounds.  So the message I got is that DQ is a joke, when I love the DQ ice cream.  Having the correct message with the right content around it is the right way to get your needed information out.  Over abundance of extra 'crap' can cause trouble in the re-uptake of the projected message.