Reponse to Prof. K ($5 Footlong)

Over the few years of knowing about the $5 footlong, I have had different feelings of this promotion.  I understand money needs to be made, but when you only offer certain sandwiches for $5, you are only targeting certain market groups.  At one point you could only get a BLT for $5, however, I like turkey BLT's, just by adding turkey, I have to pay and extra $2/3.  I like the idea of the $5 footlong, but I felt at the time, that we needed to have some survey done to see what people actually wanted.  Since then, subway has allowed for different sandwiches to be purchased for $5.  I know now that there is a meatball marinara, which always helps me when I'm short on cash and feigning for something.

Do think all subs should be offered as $5 footlongs, just a select few, or seasonal sandwiches allowed for $5??

Actually Store Pricing

In talking about pricing during class, I began to think back to all the stores I worked for.  I thought, we pay so much for shoes, hats, shirts, accessories, etc.  But do we really know how much these products costs for the retail store?  When I worked for Finishline, I learned a lot about how much we make for certain products.  A can of waterproofer sells for $5.00 in the store, however, each can costs .25 (cents).  The boxes come in sets of 20 ($4.00/$100.00).  Also the shoes we buy, usually sell for $80-130.  Even with our employee discount (30%), the companies are still making $30-50 a shoe.  I really feel that with the abundance of products and people wanting to purchase these products that our society could learn to drop prices on things and still make a profit and be happy.

Do you feel things are too overpriced?