Thursday, February 3, 2011

People can apply marketing principles (such as the marketing mix) to getting a job. If the person looking for a job is the "product," describe the other four P's and some of their related elements (or sub-variables).

In the marketing world, knowing your factors in a new/old market is most important.  People know that with marketing, the customer is most important.  The four P's; product, price, promotion and price show the four subcategories we use to break down our "marketing mix."  Putting these into qualities we possess for a job is simple.

Product: What is being produced for the consumer, by the company.  How are we built as a person?  Are we confident, shy, competitive, etc.  What comes with us when we arrive at our new job (options)?  Do we have emotional attachments that could bring us down?  How long will the person last?  The product is us; the worker.  How does our company package us and use us to properly get what they want out of the marketing world?




Pricing: Is the worker being pushed to hard for too little?  Will they respond is better actions are not taken?  Are you willing to work for less with a small possibility of a promotion or will you leave when the chance of a better opportunity presents itself?  How much pay will you take by the time you leave?  Will the amount that you receive in payment cover the amount of work you've supplied the company with?  With price in the marketing sense of a person, we see that it really changes to "cost," what is the cost of this worker to the company?

Place:  Where all the 'action' happens.  How does this place feel to work at, how are the conditions and other employees?  How is the drive there?  What are the cost to owning this particular piece of real estate/land?  The place provides a possible social atmosphere and working conditions.  How these are treated and upheld is the question.

Promotion:  This is important to many workers because rewards go a long way.  If all someone gets is a good job with no monetary compensation, then what's going to make them work harder.  In a real job, everyone wants more money, easier tasks or both.  How are you advertising yourself; are you clean, hygienic, and respectful?  Do you do your work to the best of your ability and present it to those who need to the information with class?

All of the P's can effect each other fully in view of a person looking for a job.  Price can cause the product to seem appealing or unappealing depending on the market, is can cause upgrades in the place so that new technologies are brought in, and promotion because someone receiving little pay may work harder for that extra $100,000 if its possible.

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