I feel that they are making a big step in trying to define their target market.. but I feel that anyone can relate to the "inner child" idea.. My dad is 62, and he still acts like me, and that's saying something cause I still act 12. In relating a car to an inner child we can say that cars are fun to drive but blacks, whites, asians, etc can all think that driving is fun. If they want to better target the black women market they should relate to something that they have as one not that all of us have as a human race..
what do you think would be a better way to target this group?
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